1,000 die every year from Dutch elm disease and the effects of Chalara ash disease have yet to be felt; many of Edinburgh’s mature trees were planted in Victorian times, and are becoming elderly, with many requiring felling as they become dangerous or diseased; recent storms have felled many more.
There is still an annual net loss of trees in the city which will have an impact on Edinburgh’s landscape in years to come.
The project involved developing Tree Time to enable and encourage individuals to donate towards the replacement of street trees. ELGT have been working in partnership with the City of Edinburgh Council and the Woodland Trust to develop a range of packages that the public can help fund. The different levels of donations range from a suggested £20 donation which will go towards the replanting activity up to £5000 which will enable a new street tree to be planted. There is a list of trees that people can adopt where people can dedicate to a loved one which is recognised through a plaque and online. Every donation is acknowledged by a certificate from the Lord Provost.
The work focused on developing the Tree Time website to enable members of the public to donate online. A campaign will run alongside this to ensure that the public are aware of the need to plant street trees and to direct people to the website. This will be marketed using targeted and professional messages so galvanizing support for tree planting in Edinburgh to maintain and improve the treescape of the city which are integral to the city’s success and which help make it a great place to live, work and visit.
There is still an annual net loss of trees in the city which will have an impact on Edinburgh’s landscape in years to come
Funded by: Mushroom Trust, City of Edinburgh Council
- Develop new packages for individuals
- Identified 100 trees for adoption
- Identified 100 locations for street tree replacement
- Updated Tree Time Website
- Enabled online donations
- Production of certificate of donation
- Enabled online dedication journal
- Production of marketing & communication plan
- Increase awareness of loss of trees
- Raise the profile of Tree Time
- Direct people to Tree Time Website